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We began this project a month following Disney Plus's launch in 2019, when the platform was new and its users were transitioning from other streaming services. Thus, not a lot of online data can be collected, that means we need to conduct user testing on our own.
We find inconsistencies in the labeling, organization and search
Interview insight for next steps
Organize notes by information system.
I used Optimal Workshop to conduct a Closed Card Sorting test, collected feedbacks through Google survey from 113 users.
We asked user to place the movie into the Category that Disney Plus came up with, so that we will be able to see whether Disney's label is correct and understandable to users.
We asked participants to complete three tasks. The order of tasks was also set to random, so the results would show less bias from a learning curve.
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❌ We find out that user often find it confusing and lost because they don't know how many shows are in one carousel.
✅ Indicate user about the carousel while align with Disney's branding by adding "Micky Head" as carousel indicator
❌ We first recognize the usability issue during our card sort testing. Users misunderstand the "Original" shows. Users thought that Disney classic such as Cinderella, Micky Mouse are Disney Original.
✅ Promote Orignal Shows in Navigation bar, adding label to the original show's cover card, so user can easily distinguish and understand the meaning behind "original"
Here I will show my part of the design. We did a whole re-design to address all discovered IA and UX problems. I am in charged of re-designing for Organization System, Labeling System, and Navigation Bar with High-Fi prototype demonstration.
Added an Expand Button for Full Carousel View, Retaining Left-Right Arrows as 40% of Users Preferred Them in Tests.
Based on User Testing Insights, We Refined Disney Plus by Relocating Search to the Navigation Bar for Constant Accessibility and Streamlining Exploration with a Categorized Page, Reflecting User Preferences and Streamlining Their Experience.
Inspired by YouTube and Spotify, we introduced a 'Create Watchlist' feature, along with an added filter option that defaults to alphabetical sorting.
"Renamed 'Featured' to 'Suggested for You' for Clarity, Added Categories Like 'Year Released', 'All Movies Z-A', and Replaced 'Kids' with 'Family' to Avoid Redundancy with Disney+ Kids."
"Renamed 'Featured' to 'Suggested for You' for Clarity, Added Categories Like 'Year Released', 'All Movies Z-A', and Replaced 'Kids' with 'Family' to Avoid Redundancy with Disney+ Kids."
Enhanced Search Accessibility by Adding it to the Navigation Bar, Elevated 'Continue Watching' for Prime Home Page Access, and Introduced Show Descriptions for User Clarity Beyond Cover Art.
This is the first time we learned how to do different user testing. Every user tests has its own purpose, and we need to understand why we are doing it, what result we will be able to see and then design the user tests based on the goals. I personally think it is really fun to design the tests.
Our project started as the Covid start to spread in early 2019. Everyone is new to remote working and collaborating online. Communicate with teammates about progress is important.
We spend some time to investigate the product positioning and branding of Disney plus to understand how to design for the company and users at the same time. During our design, we also considered how to promote Disney Originals throughout the IA.
