Secondary research Insights:
- Local Area Information that are authentic or from locals
- Connecting Travelers at the Same Destination During the Same Time Period
- Dedicated workspace both within or outside the listing
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The pandemic led to 41.8% of the U.S. workforce shifting to remote work in 2020. This change sparked a 49% increase in U.S. digital nomads, rising from 7.3 million to 10.9 million. Globally, the trend is growing, with predictions of up to a billion digital nomads worldwide by 2035.
Potential expansion to serve new remote work market.
Strategically position Airbnb in evolving global mobility landscape.
The aim is to understand Airbnb stakeholders' unique needs and pinpoint actionable solutions for addressing their concerns.
I summarized above product including Airbnb into 3 major directions. And clearly discovered that Airbnb's competitor is providing more than just place to stay. They also provide a community and human connection to travelers.
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I used affinity diagrams to organize findings and compared them to Airbnb's existing features. This revealed three main areas where user needs and goals weren't being met by the platform.
However, this solution lack of feasibility and business outcome
However, I revisited the idea, identifying the business cost would be too high and service can be limited.
I discovered I had overly emphasized workspace without aligning with Airbnb's business model. However, creating standalone workspaces doesn't fit Airbnb's current model. This insight shifted my focus towards fostering community for travelers.
Through revisiting research results and previous founding. I then summarized the pain points and needs from both traveler and hosts/locals.
How Might we Integrate a service within Airbnb to cater to digital nomads, promoting community and enriching user's social experiences across various locations?
User can choose to join location based chat group to connect with people
User can edit trip journal and sharing trip journal in the Airbnb community
Every Airbnb user will have their own traveler passport to be used for social connection
Using "Passport" as the traveler's social Profile. And then creating a Connection page to promote listing reviews, traveler profile and local's services. Building a "destination" based community for people to explore living options and make friends with each other at their next trip destination.
Through researching online and observation from Airbnb's web and mobile application. I re-presented Airbnb Design System. So that my design meet Airbnb's standard and brand.
❌ Users faced challenges with completing the blank sections;
✅ Creating an instructed step-by-step onboarding experience that are more interact active, thus reducing mental effort
❌ Users find the profile difficult to scroll
❌ Lack of user iteraction and user feels boring to view
✅ Iterate the passport design to contain more useful information for social connection as travelers to make connections.
A mobile first design prototype that allow further development into responsive web application. I made modification to the web application design due to the reconsideration for user habits and needs when browsing online.
I've prioritized stakeholder preferences in workspace solutions, but neglected business considerations like collaborations with WeWork or Airbnb hubs. Future plans include integrating business aspects at the wireframing stage.
Focused on identifying and addressing real user pain points, while balancing their requests with professional design decisions. Emphasized the importance of informed choices based on in-depth research.
Employed divergent thinking, drawing inspiration from dating apps to create a 'traveler passport' concept, showcasing the effectiveness of unconventional approaches in solution generation.
